Following 30 years of research into non-phosphate formulas, Procter & Gamble has announced that it will eliminate phosphates from all Fairy dishwasher tablets by 2017.
This change will apply to retail brands globally, going beyond current legislation. Additionally, P&G will also remove phosphates from all professional dishwasher tablets globally, an area currently unregulated.
The move will see P&G remove enough phosphates to cover 270,000 soccer pitches.
P&G’s breakthrough innovation has overcome a key technical challenge of improving performance without using phosphates. Consumers will have a product with a reduced environmental footprint and with improved cleaning performance, meaning there is no need to pre-rinse dishes. This has the potential to save 21 billion litres of water annually, the equivalent of nearly 9,000 Olympic sized swimming pools.
George Tsourapas, Global Home Care President said:
“We’ve invested in breakthrough innovation to ensure we are able to improve Fairy’s ability to cut through tough food 1st time while removing phosphates from our formula. For us, actions speak louder than words in the area of sustainability. This is why we have gone beyond regulation in our removal of phosphates, and that innovative action is just the start.
“I’m proud we have been able to make it easier for everyone to conserve precious resources without compromising on Fairy’s cleaning ability.”
P&G has been gradually reducing the consumption of phosphates since 2005 and has been working for many years to develop new ingredients as replacements for phosphates to improve product performance across all water types. To date, P&G has replaced phosphates in over 95 per cent of its cleaning products already.