The second edition of ISSA/INTERCLEAN Istanbul brought 2,500+ national, and international, professionals together at the Istanbul Congress Centre on 18-20 October, 2017. With 60 leading brands and a high quality conference programme, the event is building a reputation as the international networking hub for the cleaning and hygiene industry in Turkey and surrounding regions.
Over the course of three days ISSA/INTERCLEAN Istanbul attracted some 2,000 visitors and 600 exhibitors to a lively show floor. A total of 66 nationalities visited the show, affirming the importance of sharing cleaning and hygiene products and solutions for the healthcare, industrial, institutional, retail and hospitality sectors.
The visitors were a unique mix of nationalities, with a surprisingly high number of them originating from countries like Jordan, Saudi Arabia, Russia and the Ukraine, all with the intention to increase business in their countries. The national visitors from the Horeca and Commercial sectors were especially well represented, which are the fastest growing sectors in Turkey.
The show featured a relatively high number of conferences and workshops, with four workshops by ISSA (International Sanitary Supply Association) and various other sessions in the Theatre, including a presentation by the president of TOBFED (Federation of All Automotive Maintenance Associations), MARSAP (Marmara Regional Purchasing Executives Platform) and the General Manager of the Hygen Academy.
ISSA/INTERCLEAN Istanbul was well appreciated by both national and international exhibitors. Andrew Cawthorne, Key Account Manager Kennedy Hygiene stated: “We were especially pleased with the visitors from surrounding countries. We have found some potential distributors and customers from across the region during the show.”
Artun Kazanci, General Manager at Kazanci, was enthusiastic about a similar aspect of ISSA/INTERCLEAN Istanbul: “We were surprised by the number of international visitors at the show. We initially focused on the Turkish market, but when we noticed the international potential, our Export team joined us at the stand.”
Sami Memili, CEO of Arcora said: “This is our second time at ISSA/INTERCLEAN Istanbul. It is a perfect platform to show our equipment because we have a lot of clients in Turkey, and we can meet with clients from other countries so it is a good turntable to present our equipment.”
The next edition will take place in Istanbul in Spring 2019.