Keep Britain Tidy has launched a new award to recognise public places that have achieved the very best standards of cleanliness and environmental quality.
The Keep Britain Tidy Award is part of the organisation’s ongoing Clean Places campaign, to encourage everyone to play their part in creating places that are clean and litter-free, and follows its latest National Perceptions Survey which revealed that a clean, litter-free environment is ranked important by 89 per cent of people but only 59 per cent are satisfied with the cleanliness of their neighbourhood.
Keep Britain Tidy, already runs the Blue Flag Award for beaches, and the Green Flag Award for parks. The new award will mean that those managing shopping centres, transport hubs, business and leisure destinations, hospitals and town centres can also fly a flag that demonstrates they are creating a clean, attractive environment for the public.
The award involves an assessment of all public-facing areas, looking at litter and waste management, graffiti, staining, bin provision and the buildings overall cleansing regime. It also looks at how effectively litter and waste messages are communicated to customers and visitors.
The first three winners of the new award are; Bullring Shopping Centre in Birmingham, Alder Hey Children’s Hospital in Liverpool and the Barbican Centre in London.
Keep Britain Tidy chief executive, Allison Ogden-Newton, said:
“Our National Perceptions Survey shows just how important clean, litter-free places are to people and all three award winners have demonstrated a commitment to creating a clean environment for their visitors and customers and have proved to our judges that they are managing their litter and waste responsibly.
“We hope that these three fantastic places will be the first of many to be flying a Keep Britain Tidy Award.”
Zed Major, facilities manager at the Barbican Centre, commented:
“It’s a great honour for The Barbican Centre to be awarded the accreditation from such a well-respected organisation as Keep Britain Tidy.
“The feedback from the inspection gave us incredibly useful guidance and confidence in the way we engage with the visiting public and our sustainability strategy throughout the Barbican Centre campus, for which we are very grateful.
“The Award is a very powerful tool to promote to visitors and the public the passion we have for sustainability at the Barbican Centre and we very much look forward to working with Keep Britain Tidy over the coming year and beyond.”