Kärcher Professional UK has strengthened its team with the appointment of James Gordon as Marketing Director UK & Ireland. The move will help the global cleaning brand to drive the Professional arm of the business across the UK territory to generate growth and awareness.
The key responsibilities of Gordon’s new role will be to lead the marketing team across both retail and professional, setting the agenda for the brand in the UK and Ireland. The position is an internal move for Gordon, who previously spent three years leading Kärcher’s US Consumer Retail Division where he managed engineering, operations, and sales & marketing teams based in the USA and Mexico.
Gordon attributes his greatest success at Kärcher so far to his achievements in the US, where he restructured the Consumer Retail business, maintaining revenue and tripling the gross margin, principally by repositioning Karcher as true premium player in the market. He is now keen to embrace his new position as part of Kärcher Professional UK, commenting, “Kärcher is a trusted household name and usually associated with the well-known yellow Consumer Retail products. My personal goal is to create equal brand association for the anthracite Professional products. I hope to make a real difference to the UK Professional business, increasing our brand awareness, driving market share gains & extending our distribution network. There is a huge opportunity for Kärcher Professional, with new and exciting products in the pipeline and an array of industries that can benefit from the Kärcher Professional products and expertise.”
Gordon brings extensive big brand marketing and commercial experience to the role, having previously worked for Colgate Palmolive, Unilever, Dyson, and Boots Healthcare, as well as diverse knowledge of international markets through time spent working in Australia, South East Asia and the US.