Mitsubishi Electric selects Intelligent as sole UK distribution partner for Wave hand dryers
Mitsubishi Electric has appointed Intelligent Facility Solutions Ltd (Intelligent), the leading supplier of commercial washroom products, as the sole UK distribution partner for its high efficiency range of Wave hand dryers.
Founded in 2012 and based in Sheffield, Intelligent is the UK’s largest distributor of hand dryers. The company prides itself on providing best-in-class customer service and unmatched stockholding, supported by strong product marketing and e-commerce capabilities.
Building on its near-decade-long relationship with Mitsubishi Electric, the new agreement will see Intelligent become the sole UK distributor of both Wave i01 and u02 hand dryers, bolstering Wave’s presence as a premium brand within the commercial market.
Barry Dunn, Managing Director of Intelligent, said: “We are delighted that Mitsubishi Electric has chosen us as the sole distributor for its hand dryer portfolio.
“We have always known how fantastic these products are and the incredible brand equity that they hold, which makes this partnership all the more exciting. Leveraging our leading route to market and deep customer base, we aim to generate new demand that not only drives growth for us and the brand but also delivers increased sell-through for our retail partners.”
Tom Cork, Indirect Sales Manager at Mitsubishi Electric Automation Systems Division, added: “This partnership represents an excellent opportunity for new and existing customers to experience greater levels of service and delivery support for a high quality product.
“Through this agreement, installers and sub-distributors will be able to get fast access to our full range of hand dryers, thanks to Intelligent’s expansive and agile operations. This represents a genuine step-change for Wave in the UK, and we are very excited for what the future holds with Intelligent.”
Colin Townsend, Sales Manager at Mitsubishi Electric Hand Dryers, said: “Having worked closely with Intelligent over the years, they have proven to be a brilliant distribution partner. Barry and his team live and breathe the commercial market and are extremely passionate about the Mitsubishi Electric brand. As such, they were the perfect choice to become our sole UK supplier for both the i01 and u02 models.
“I have every confidence that this will be a successful alliance between Mitsubishi Electric and Intelligent, and will provide outstanding products with greater exposure to the market.”
Unlike many conventional hand dryers, Wave i01 and u02 do not require hot air to evaporate water, meaning far less energy is used in their operation, helping commercial premises to significantly reduce their carbon impact when compared with older designs or paper towels.