Harrisons unveils refreshed brand, website and strapline: “Set the standard with every wipe”

Harrisons, a leading UK manufacturer of nonwoven wipes, has today unveiled a new brand identity, strapline and website.

The change marks the next chapter in the company’s 135-year history while staying true to the values that have carried the business through several generations.

The refreshed identity brings an updated colour palette and a cleaner, more modern look across the Harrisons family of brands, including Harrisons Hygiene and Harrisons Industrial. The visual change is deliberately evolutionary rather than a departure: the heritage, the UK manufacturing and the focus on proven quality that customers rely on all remain firmly in place.

At the centre of the refresh is a new strapline: Set the standard with every wipe. It reflects Harrisons’ own ambition to aim high across quality, innovation, sustainability and customer service. It also reflects the people who use the products: the cleaning operatives, engineers, chefs and healthcare workers who are themselves working to set high standards of cleanliness and hygiene, one task at a time. And it sets a clear direction for the business – a commitment to keep improving for customers, and something Harrisons has always worked towards throughout its history.

Alongside the strapline, Harrisons has set out a new mission: to set the standard with every wipe by partnering with customers to deliver expert solutions, uncompromising quality and a cleaner world. In practice, that means treating distributors as long-term partners rather than accounts, and backing them with reliable supply, proven quality and expert advice.

Stephen Harrison, Managing Director at Harrisons, said: “I’m delighted to launch our refreshed brand, which we see as the launch pad for the next phase of our growth. With the new mission we’ve set out, we want our partners and customers to know that when they work with us, they get quality products and advice they can rely on, every time.”

The new look is live now at www.harrisonwipes.co.uk and will be rolled out across the Harrisons parent brand and its Hygiene and Industrial sub-brands, giving the business a consistent identity while keeping each product category clearly recognisable for the audiences it serves.