Eco-cleaning brand partners with CoppaFeel! for limited-edition pink cleaning kit

Purdy & Figg to donate 50p from every Pink Starter Kit sold to support the breast cancer charity’s youth awareness work

Natural cleaning brand Purdy & Figg has announced a new partnership with CoppaFeel!, the UK’s youth-focused breast cancer awareness charity. The collaboration is built around one simple idea: that checking your chest should be a habit, just like cleaning.

To mark the partnership, Purdy & Figg has created a limited-edition Pink Starter Kit. The kit includes a Bottle for Life with a pink base and a gold grapefruit print, a pink cleaning cloth, and three scent concentrates: Rose and Clove, Pink Grapefruit and Pepper, and Geranium and Ylang Ylang.

Jack Rubin, Founder and CEO at Purdy & Figg, said: “We created Purdy & Figg around the power of small, positive daily rituals, so partnering with CoppaFeel! again feels like a completely natural fit. Following the incredible success of our partnership last year, we are thrilled to join forces again.

“Chest checking, much like keeping a clean and healthy home, shouldn’t be an afterthought. Instead, it should be a regular habit. Bringing the Pink Series into people’s homes allows us to not only help make homes smell amazing, but also help to turn a routine household chore into a regular, life-saving reminder and spark conversations that genuinely save lives.”

For every Pink Starter Kit sold, Purdy & Figg will donate 50p to CoppaFeel!, supporting the charity’s work to get young people talking about breast health and checking their chests regularly.

Lucy Barnes, Corporate Partnerships Manager at CoppaFeel!, commented: “We are so excited that Purdy & Figg and the Pink Series are back! Partnerships are so important to our charity, enabling us not only to raise vital funds but also to reach a wider audience than we could alone. CoppaFeel! exists to educate, encourage and empower young people to know their bodies and to end the late detection of breast cancer. A product partnership like this one brings the reminder to check your chest into people’s homes and their routines. 

“Last year, Purdy & Figg raised over £10,000 for CoppaFeel!, helping fund our awareness campaigns and educational programmes to spread our life-saving message to even more young people. We’re grateful for their commitment to go even bigger this year, and for showing their community that chest-checking shouldn’t be a one-off moment but a healthy habit for life, just like cleaning your home. A big thank you from all of us at CoppaFeel! to Purdy & Figg for their continued support.”