Berat Onur has been appointed to the role of UK & Ireland Country Sales Lead at P&G Professional, the away-from-home division of Procter and Gamble.
Onur comes to the role with a thorough understanding of the P&G Professional business having held high positions at P&G since joining the company 21 years ago, including Professional Oral Health Regional Sales Team Leader and Group Director of Sales and Trade Marketing Europe.
Speaking about his new role, Onur said: “I am delighted to be taking on this responsibility for P&G Professional UK & Ireland during such an important time; whilst emerging from a global pandemic, cleanliness and hygiene are a central element of business strategy for the hospitality and care industries.
“P&G Professional is a trusted source of help and advice, supporting the hospitality and care sectors no matter the climate. My aim is to further underline P&G Professional as a partner that truly understands its audiences’ challenges and responds in kind with practical, business-driving tools. One that shows up time and again as a force for good because of its mission to help businesses thrive.”
With over 20 years of sales experience spanning roles across a variety of sectors at P&G, including Fabric Care, Home Care, Oral Care and Personal Care, Onur has a proven track record of success with global P&G brands.
Francois Cormoreche, Vice President at P&G Professional Europe commented: “Berat is the perfect candidate to help businesses thrive during such unpredictable and uncertain times. Although summer saw a gradual lift in restrictions, for the hospitality and care sectors, hygiene and cleanliness needs to remain a critical focus moving forwards, and P&G Professional brands deliver the functionality and efficacy that these industries require to clean their establishments to the highest standards.
“Berat’s visionary direction will ensure P&G Professional responds to this opportunity with products and business-driving tools that will help these sectors to not just bounce back, but thrive.”