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Customers need clear and comprehensible sustainability data to inform their decision-making when choosing suppliers.
New from Essity is Tork Focus4 Sustainability – a programme that promotes transparency and helps customers meet their goals with accessible and reliable sustainability information.
Tork Focus4 Sustainability provides a comprehensive summary of the key sustainability benefits of selected Tork systems.
“As sustainability legislation evolves and expectations increase, businesses need a clear view of sustainability product claims and benefits to understand their impact on people and the planet,” said Essity’s Business Development Manager Lydia Brant.
“By sharing the sustainability benefits that matter to customers in a consistent way, Tork aims to educate and empower customers to make informed decisions for their businesses and support their own sustainability goals.”
Tork approaches sustainability through a circular lens and has structured its sustainability focus on four areas: materials and packaging, use and waste, carbon, and hygiene for all. The Tork Focus4 areas are based on a lifecycle approach, key sustainability needs of customers and the European Green Deal priorities.
“Reducing environmental footprint and improving sustainability is a business imperative,” said Brant. “However, decoding sustainability claims can be challenging. “At Essity, we are continually evolving how we deliver even more transparent, easy-to-understand information to our Tork customers so they can compare our products and select those that fit their sustainability ambitions and what matters to their business.”
Tork is part of Essity, ranked as one of the world’s 100 most sustainable companies in the Corporate Knights Global listing. Tork Focus4 Sustainability materials include resources that:
- Offer an overview of comparable sustainability benefits for each of the Tork brand’s focus areas: materials and packaging, use and waste, carbon, and hygiene for all
- Share a Tork European average for carbon-in-use for napkins, toilet paper and hand towels
- Feature a product information tool that makes tender completion easier
- Improve sustainability knowledge with free access to interactive training modules
According to the inaugural 2024 Tork Insight Survey, 67 per cent of public washroom users would like facility managers to be more considerate about sustainability and the environment when it comes to washroom solutions or management. Providing accessible and reliable sustainability data helps businesses make educated product decisions.
Focus4 is part of the Tork brand’s holistic effort to help businesses benefit from sustainable hygiene across their facilities. This includes initiatives such as the world’s first recycling service for paper hand towels, Tork PaperCircle®2, which helps businesses to reduce waste.
To learn more about Focus4 Sustainability visit: www.tork.co.uk/sustainability.
