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Clean Living teams up with Born Free to raise awareness of conscious consumerism

Eco cleaning brand, Clean Living International, has announced its partnership with international wildlife charity, The Born Free Foundation.

The pioneering, planet-friendly company has teamed up with the much-loved animal welfare organisation to highlight the impact our everyday choices have on biodiversity around the globe.

As well as donating 1% of revenue to Born Free, Clean Living will also share regular top tips, the latest news, and information on how to live more sustainably via the Born Free blog.

Its award-winning eco products will also feature on Born Free’s new “Products with Purpose” directory – a digital hub for conscious consumers looking to make more eco choices in their daily lives.

Championing Clean Living’s mission to clean with conscience©, it is hoped that the partnership will encourage people to make simple changes to their shopping habits to help make a significant difference to the planet.

Clean Living’s range of biological, non-toxic products offer an effective alternative to the harsh, toxic compounds used by many standard domestic cleaning brands.

The vegan, biodegradable and natural formulas are supercharged with live, healthy microbes, which are completely non-toxic to aquatic life and pH neutral, enabling them to clean very effectively without the need for harmful chemicals.

What’s more, the refillable aluminium spray dispensers drastically reduce household waste. These are shipped empty direct with a concentrated refill sachet, substantially lowering the consumer’s carbon footprint.


Founder and CEO of Clean Living International, Helen Bee, commented: “We’re delighted to announce our collaboration with Born Free Foundation; a well-respected organisation which has carried out vital work to protect wildlife around the world for many years. 

“Their ethos and mission has similarities to ours. We hope the partnership will raise awareness of the devastating effect humans can have on biodiversity, whether that’s in the UK or Africa, and how some small and simple switches to our everyday lives can make a big difference.”

Hitesh Patel, Head of Sustainable Partnerships for Born Free, added: “Conscious consumerism is an important element to our organisation, so it’s fantastic to partner with such a likeminded company. It’s not just about the impact our choices have on wildlife here in the UK, but the knock-on effect every purchase or decision we make has on biodiversity around the world.”

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