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Fresh Start Waste Services decarbonise by 22% with recycled bin containers for Bruntwood and Bruntwood SciTech

In an ambitious move towards sustainability, Fresh Start Waste Services is making strides to decarbonise the North West by introducing recycled bin containers, supplied by ESE World Limited. This initiative is a part of the organisation’s ongoing efforts to reduce carbon emissions and promote environmentally responsible waste management practices.


Following the successful appointment of Fresh Start Waste Services by Bruntwood and Bruntwood SciTech, the carbon conscious waste management company embarked on a trial to deploy 800 recycled bin containers at Bruntwood sites across the North West, with the potential for further expansion as time goes on.

The environmental impact of this initiative is significant when comparing the carbon footprint of bins made from virgin materials to those made from recycled materials. Specifically, bins made from 100 per cent virgin materials generate approximately 140.37 kg of CO2e (carbon dioxide equivalent) per bin manufactured and delivered. In contrast, the recycled containers, made with 80 per cent recycled materials, produce only 108.83 kg of CO2e per bin manufactured and delivered. This results in a substantial saving of 31.54 kg of CO2e per bin, translating to a 22.5 per cent reduction in carbon emissions.

This trial, initially set for a specific client, is already proving its potential across various cities including Liverpool, Manchester, Birmingham, Leeds, Bolton, and Altrincham. The widespread use of these bins aims to segregate waste streams efficiently for recycling at Fresh Start’s state-of-the-art materials recovery facility, ensuring that waste is managed in the most sustainable way possible.

Ben Entwistle, Head of Operations at Fresh Start Waste Services, emphasises the importance of this initiative: “Reducing our carbon impact through every element of our operations is central to our ethos at Fresh Start. The introduction of recycled bins is a natural extension of our commitment to sustainability and reducing our environmental footprint.”

Partnership with ESE World Limited

A critical factor in the success of this initiative has been the partnership with ESE World Limited, the manufacturers and suppliers of the recycled bins, and Europe’s leading manufacturer of sustainable and intelligent waste management solutions. This collaboration ensures that the bins not only meet high environmental standards but are also durable and functional for practical use in urban waste management.

Entwistle said: “We are thrilled to partner with ESE World Limited. The team’s expertise and commitment to quality has been instrumental in bringing this project to life. Together, we are making significant strides towards a more sustainable future.”

Peter Vernon, Managing Director for ESE World Limited added: “We are thrilled to collaborate with Fresh Start Waste Services in their innovative project to deploy 800 recycled containers across Bruntwood and Bruntwood SciTech sites. This initiative reflects the growing interest in sustainable waste solutions and marks a notable step towards a circular economy. We look forward to our continued collaboration.”

The current trial is just the beginning. Fresh Start Waste Services has plans to make the use of recycled bins a mainstream practice if the trial proves successful. This will involve scaling up production and deployment across more areas, further reducing the overall carbon footprint associated with waste management operations.



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