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Xeros helps UAE tackle critical water management challenges

Xeros Technology Group plc, the UK-headquartered technology business and innovator of a near-waterless laundry system, has supplied 32 near-waterless washing machines to Encom Trading LLC, a wholly owned subsidiary of Electro RAK, a leading UAE-based infrastructure services company and the appointed partner in the UAE to Hydrofinity, Xeros’ cleaning technologies brand.

Electro RAK intends to install machines in premium hotels in the UAE. The first shipment will be made to Dubai during September.

The Xeros solution marks a step forward for the commercial laundry industry, replacing water with its reusable XOrb technology to deliver up to an 80 per cent reduction in water use and material reductions in both energy and detergent.

The UAE faces critical water management challenges, given the inherent scarcity of groundwater and growing pressure on desalination and waste water infrastructures. In 2018, the country’s Environment Agency warned that useable groundwater is expected to be fully depleted within 55 years at current rates of use.

Despite these conditions, the UAE has one of the highest per capita water consumption rates in the world. The cost burden of future-proofing the country’s water infrastructure has led to growing tariffs for businesses and residents.

Mike Ferrand, Managing Director, Hydrofinity, said: “Against the regional backdrop of water stress and high water prices, our near-waterless technology offers material sustainability benefits to customers in Dubai and across the UAE.

“We are ideally placed to help commercial customers significantly reduce water consumption and make material utilities cost savings, thereby delivering a positive economic and environmental impact.”

This agreement follows the recent shipment of 16 near-waterless washing machines to the Cape Province region of South Africa.



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