Healthguard Hygiene, based in Towcester, Northants, is changing its name to Bothongo Hygiene Solutions. The restructuring is in line with the need to consolidate the Bothongo Group’s growing global activities in the hygiene category. Bothongo Hygiene Solutions is a sister company to InnuScience, the established manufacturer of biotechnology cleaning products, and the same integrated UK sales team will be responsible for both companies.
Healthguard Hygiene CEO, Nick Winstone, remains at the helm of the rebranded company. He takes up the story: “In 2020, we responded to the urgent need for hygiene products to combat the Covid-19 pandemic and created Healthguard Hygiene out of the Bothongo group of companies. Being incredibly agile, with the help of our supply chain partners, we were able to supply predominantly frontline users in the UK with 10 million bottles of sanitiser.”
Having built up a solid base of satisfied customers and assessed new opportunities in the janitorial and hygiene space, it became clear that consolidation was needed across the Bothongo Group’s main markets in Europe, North America and Africa. To ensure consistent positioning, Healthguard Hygiene took the decision to rebrand in order to reinforce its association with the Bothongo Group, and renamed the business Bothongo Hygiene Solutions UK Ltd.
“Bothongo Hygiene Solutions’ mission is to provide best in class and value-based cleaning products,” Winstone adds. “The approach to hygiene is changing post-2020 and we’ve launched over 60 new products that are aligned to a post-Covid era. Our vision is a world where people can live with confidence, knowing they are protected against pathogens by the use of our products to clean their environments.”
Alison Minter, Group Sales Director of Bothongo Hygiene Solutions and InnuScience, is confident that the market will react positively to the name change and the new offering, saying “I would like to assure all of our loyal Healthguard Hygiene customers that our team will continue to provide them with excellent service, and that they can look forward to even more choice when it comes to quality hygiene products at competitive prices.”